Aye! I'm Brad.
I'm a product designer.
I help work management companies create effortless products that enhance well-being & connect people.


This is what I'm good at
Visual Design
I've honed my visual taste and skills by designing for some of the top brands in the world including Ferrari and Adidas.
Storytelling
I can craft compelling stories to simplify complexity and help stakeholders make better, informed decisions.
Systems Thinking
I'm good at zooming in and out of the details and big picture of design problems. Everything is connected.
This is what I'm actively learning
AI Workflows
I've recently completed IXDF's AI for Designers course and I actively experiment with adding AI tools to my belt.
Product Strategy
Thinking at a higher level about how user goals and business goals overlap is a current learning focus.
Business Goals
I am currently taking a design for business course called d.MBA to sharpen my business acumen.


"The only simplicity to be trusted is the simplicity to be found on the far side of complexity."

A snapshot of my past escapades
I came to UX from a 10+ year career in industrial design
I've always gotten a huge kick out of dragging things out my head into the world.


I've designed for 150+ companies so far
This has taught me how to design in lots of different contexts with all kinds of people.
I'm an INTP / INFP personality type hybrid
One of my superpowers. I'm good at seeing through both technical and emotional lenses.



Kind words from some people I've worked with
“Brad is a natural UX designer. He employs user feedback, usability principles/patterns, and common sense to get to the final solution. He is *probably* the most methodical designer I've ever met. He thoroughly analyzes every piece of data and explores every permutation of a design until he gets it right. Brad's also just an awesome guy to be around. He would be an amazing addition to any team.”

"You rarely meet people like Brad, who can easily zoom in and out of a UX problem. I’m always impressed by his ability to dive into extreme detail while keeping the big picture in mind. He is a go-getter and is such a pleasure to work with. Any team would be lucky to have him, and I can't recommend Brad enough!"



Here are some things I've written

My journey into UX and getting myself organized



"It's not an adventure until something goes wrong."